
About Alliance Counseling
David Burke and Daniel Zomerlei founded Alliance Counseling Group in 2014, driven by a shared passion for caring for clients and helping clients find hope. Dan suggested that we could expand our impact if we worked as a team. That summer, we spent hours refining our vision and defining our core values.
Our Growth
We opened our first office in Grandville, Michigan, and began building relationships in the community. As the team grew, we opened additional offices in Byron Center, Holland, and an office on the west side of Grand Rapids. In response to growing needs, we also launched a telehealth team, allowing us to extend our services statewide across Michigan.
Comprehensive Care
As our practice grew, we recognized a pressing need: supportive psychiatric care for our clients. Many of our clients required medication, but access to prescribers was often limited and complicated by fragmented communication between mental health and psychiatric providers. To address this, we built a team of prescribers at AllianceRx who specialize in psychiatric care and women’s hormone health. These prescribers work closely with our therapists to ensure a seamless, integrated approach to care—a true collaboration that prioritizes the client’s well-being.
Our Values

High Standard of Care
We are committed to maintaining a high standard of care through an evidence-based approach. Counseling is more than offering personal opinions; it is about applying proven theories and techniques that best serve our client.

Rooted in Compassion
We describe our approach as "compassionate hosting." To us, the counseling office is sacred ground. It must be a safe, welcoming space. It also it includes joining with our clients, walking alongside them in their journey. Our therapy is rooted in compassion, ensuring each client feels heard, respected, and understood.

Striving for Utmost Collaboration
Collaboration is another key value. We believe clients receive the best care when all providers are working together. Whether coordinating with other therapists, healthcare providers or care givers, we strive to be persistent collaborators in each client’s care.

Meet our Support Staff

We Care for All.
At Alliance Counseling Group, we wholeheartedly embrace and respect diversity, equality, and inclusivity. Our mission is to create a warm and welcoming space where everyone feels valued and understood. We are dedicated to supporting and affirming individuals of all identities and orientations. Here, you can feel safe and confident being your true self, knowing that our caring counselors are here to listen and support you no matter what. We strive to foster an environment where everyone can thrive and find comfort in their journey toward healing and growth.

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Why settle for better when you deserve the best?